TV Reach
TV Coverage Throughout NY
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Reach TV viewers throughout NYS or on a market-by-market basis
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Reach consumers watching TV on cable, satellite, and with an antenna over the air
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Multiple stations in every market
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Reach viewers watching their favorite local TV stations
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TV Viewing impressions provided by Nielsen
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3:1 value ratio: For every dollar spent, we guarantee $3 in media value
TV
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​​Across key product categories, respondents select broadcast TV as the media that sparks or is referenced the most in their day-to-day conversations (source: TVB)
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TV and local news are integral parts of everyday life and generate feelings of closeness, familiarity, and trust (source: TVB)
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Local TV news is #1 in increased trustworthiness compared to last year, while social media ranks first in decreased trustworthiness (source: TVB)