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Proof of Performance

Guaranteed
Impressions:

  • Only pay for 100% guaranteed impressions on TV and radio

  • Reach 100% of NYS residents (19M + individuals)

  • All buys measured and confirmed via SQUAD and Nielsen

Every Buy Includes:

  • Nielsen "Sigma" data service

  • Station affidavits from small markets

  • Value analysis by SQUAD

  • Media monitors

  • Monthly reports showing total value delivered vs. investment

  • Reporting includes spots, impressions, and reported value

NYSBA provides detailed delivery reports for every campaign

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